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How companies manage sign-ins to cloud apps

What is zero trust?

Term
Zero trust
Meaning
In zero trust, being on the company network earns no trust. Each request is checked for who is asking and from what device, then gets only the access it needs.

Updated October 16, 2026 Glossary

Zero trust is a security approach in which being on the company network earns no trust. Each request is checked for who is asking and from what device, and then gets only the access it needs.

What is zero trust?

NIST SP 800-207, “Zero Trust Architecture” (August 2020), defines zero trust in section 2 as a collection of concepts and ideas. They aim to make each access decision accurate and limited to the least privilege needed, on a network that you assume has already been broken into. The abstract adds that zero trust grants no automatic trust to devices or user accounts based only on where they are on the network, or on who owns the device.

CISA’s Zero Trust Maturity Model, Version 2.0 (April 2023), quotes the same definition. It describes the change as a move away from trust based on location, toward checks based on identity, context and data.

How is it different from perimeter security?

Question Perimeter security Zero trust
Starting assumption Whatever is inside the network can be trusted The network may already be compromised
What it protects Network segments Each resource: devices, services, workflows, accounts
Requests from the office network Trusted Checked the same way as requests from outside

NIST explains why the approach arose: people work remotely, use their own devices, and rely on cloud services outside the company’s network. CISA adds that the path is gradual and may take years.

What are NIST’s seven tenets?

Section 2.1 of SP 800-207 lists seven basic tenets, summarized here:

  1. Treat all data and services as resources to protect. You may count personal devices that reach company resources.
  2. Secure all communication wherever it comes from. Being on the company network earns no trust.
  3. Grant access to each resource per session (one period of use), with the least privilege the task needs. Access to one resource doesn’t grant access to another.
  4. Decide access by dynamic policy, using who is asking, which app, and the state of the device.
  5. Monitor and measure the security state of every device you own or that connects.
  6. Check identity and permission strictly before allowing access, and keep re-checking. This includes multi-factor authentication.
  7. Collect as much as you can about devices, network and traffic, and use it to improve security.

NIST calls these the ideal goal and says not every tenet may be met in its purest form. It also says the tenets try to be independent of any technology: identifying a user could mean a password, a certificate or a one-time code.

What does it mean for account access?

Tenets 3 and 6 apply most directly to cloud app accounts. Each person is checked before use, gets only what the task needs, and signing in to one app doesn’t open another. Tenet 3 also says trust in the requester is evaluated before access is granted. With a shared login whose password five people know, the app can’t tell which of them is asking, so that evaluation has nothing to work with. CISA’s model points the same way for identity. Its stages move from passwords toward phishing-resistant multi-factor authentication that is checked continuously, not only at the first sign-in. What is the principle of least privilege? covers the least-privilege side.

Frequently asked questions

Is zero trust a product?

No. NIST SP 800-207 calls it a collection of concepts and ideas, and says its tenets try to be independent of any technology.

Isn't a device on the office network safe?

Zero trust doesn't treat being on the network as a reason to trust. NIST says requests from inside the office network must meet the same requirements as requests from anywhere else.

What does zero trust change for account access?

Each request is checked and gets only the access the task needs. NIST includes multi-factor authentication, and says access to one resource doesn't carry over to another.

Does zero trust apply to small companies?

CISA wrote its maturity model for federal agencies, but says all organizations should review its approaches. NIST ties zero trust to remote work, personal devices and cloud apps.

How Junify handles this

Doing this by hand
Single sign-on and multi-factor authentication don't reach apps that can't connect to your identity provider, or accounts that stay shared. Those are left to manual work, and you have to track for yourself which accounts the tools cover.
With Junify
Junify covers one part of sign-in to cloud apps, the apps outside your identity provider and the shared accounts. People confirm who they are on their own phone before they use them, and they can open only the accounts an admin assigned to them. They never get the password, and each use is recorded by person. On a personal computer, only the browser extension is installed.

Sources

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